Advertising Management

ADVERTISING MANAGEMENT

 A) Define Advertising Copy? Please explain various ways of writing print advertising copy with examples?

B) Design an Ad Campaign for a Construction engineering company?( Manufacturers of Construction products)?

C) Write short notes on: (Any 4)

1. Characteristics of the ideal print advertisement

2. AIDA Model

3. Medial planning tools

4. ATL/BTL

5. Ad agency organization structure

D) Illustrate positioning statements for: (any 4)?

1. Maruti

2. Nirma washing powder

3. BOSCH

4. Harward business school

5.Apple

Advertising

Q1. Explain three major concerns of media decisions.

Q2. Limitations of consumer promotions.                                

Q3. What the factors of advertising objectives?

Q4. Write about interdependence of institutional & product advertising.

Q5. Explain about audience segmentation & media.

Q6. What are the benefits of advertising?

Q7. Write a short note on contribution of advertising.

Q8. Which types of services may offer by advertising agencies?

Advertising

Q1. Under which conditions the sales effects of advertising can be most estimated?

Q2. Write a short note on contribution of advertising.

Q3. Which factors are influencing the marketing mix?

Q4. What is marketing concept?

Q5. Explain indirect role of advertising.

Q6. Write about advertising regulation in short.

Q7. Write about interdependence of institutional & product advertising.

Q8. What the factors of advertising objectives?

                                 Advertising

Q1. Write a short note on core concept.

Q2. Which factors are influencing the marketing mix?

Q3. What are the benefits of advertising?

Q4. Explain about audience segmentation & media.

Q5. Classification of industrial goods & services.

Q6. Explain about advertising budget.

Q7. What is deception?

Q8. What are distribution channels?